Ever After High, representing Village of Book End at evening time. It was launched on April 23, 2013 and announced through On the Air with C.A. Cupid. It served its purpose until May 30, 2013, when it was made into a redirect to the freshly-launched Ever After High website. As with all introductory websites, Village of Book End received an update each week to garner interest for Ever After High and its launch.
|April 23, 2013||Click on the book to peek inside another keyhole.|
Come back next week to keep looking for the magic key code.
|May 1, 2013||What is your cup of tea?|
Keep looking for the magic key code next week.
|May 7, 2013||Pick your poison!|
No magic key code yet! Come back next week for more clues.
|May 14, 2013||Live each day like you might fall asleep tomorrow for 100 years.|
Come back next week for more clues to find the magic key code.
|May 21, 2013||Turn the key and let the story begin. Write down this magic key code FirstDayofSchool to use when you register here this summer.|
Chapter one starts next week.
- With the May 1-update came a notification on each of the three websites to text a word to 91919. For Village of Book End, this was "Kingdom". Doing so yielded an image and a line of text. The image and text were updated each two weeks, but the word stayed the same.
- The clues in order refer to Alice's Adventures in Wonderland (Madeline Hatter), Snow White (Apple White), Sleeping Beauty (Briar Beauty), and Alice's Adventures in Wonderland (Madeline Hatter) again.